Ultra purified water derived through reverse osmosis serves as the foundation for Simply PureTM Coat Brightening Shampoo. The impurity-free water is combined with a synergistic blend of antioxidant Olive Oil, essential fatty acid rich Macadamia Oil and healing Jojoba Oil to provide a naturally pure pet bathing experience. Simply PureTM Coat Brightening Shampoo also contains optical brighteners that whiten white coats, revive yellowed coats and intensify the natural color of all coats. Simply PureTM Coat Brightening Shampoo gently cleanses while effortlessly removing dulling dirt and grime resulting in a healthier looking coat. This specialty formula is soap-free and infused with a light, fresh scent. Directions For Use: For best results, follow the dilution chart below. Using warm water, wet coat thoroughly and work into a rich lather. Massage well into coat and skin. Avoid contact with pet's eyes. Rinse well. Repeat as necessary.
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